Rihanna shares her inspiration behind Fenty Beauty after years of experimenting with the best-of-the-best in beauty – and still seeing a void in the industry for products that performed across all skin types and tones.

“Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.” – Rihanna

With 100% involvement—from packaging design to formula and shade development—she is truly the creative force behind the brand.

 

 

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