Rihanna shares her inspiration behind Fenty Beauty after years of experimenting with the best-of-the-best in beauty – and still seeing a void in the industry for products that performed across all skin types and tones.
“Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.” – Rihanna
With 100% involvement—from packaging design to formula and shade development—she is truly the creative force behind the brand.